How to Get Rich Selling to Rich People: The Wealthrepreneur’s Guide

Introduction

Most entrepreneurs make one critical mistake: they focus on selling cheap products to people who can barely afford them. The truth? If you want to create lasting wealth, you should be selling expensive, high-value products to rich people.

This isn’t about greed. It’s about aligning your offers with clients who:

• Have the means to pay.

• Are decisive buyers.

• Value time over money.

• Appreciate quality and results.

As Myron Golden says, “Stop selling to needers and start selling to leaders.”
This article breaks down his powerful Wealthrepreneur approach, showing you exactly how to elevate your business, income, and impact.

1. Why Sell to Rich People?

Many believe that selling to wealthy clients is intimidating or rare. The truth is, there are millions of affluent individuals willing to pay top dollar for solutions that:

• Save them time.

• Solve critical problems.

• Deliver premium results.

Rich clients:

• Decide faster (less hand-holding).

• Value results over discounts.

• Often become repeat customers.

Selling to them isn’t just more profitable—it’s often less work than chasing dozens of low-ticket buyers.

2. The Four Business Model Formulas

Golden categorizes business models into four formulas based on volume and price:

a) Low Volume × Low Price = Wantrepreneur

• Selling small, cheap items sporadically.

• Example: Network marketers selling $15 supplements to friends.

• Unsustainable for building wealth.

b) Low Volume × High Price = Entrepreneur

• Selling fewer items but at a high price.

• Example: Selling $500 products 60 times/month = $30,000 revenue.

• More profit per sale, but still limited growth.

c) High Volume × Low Price = Walrepreneur

• Sam Walton’s Walmart model—small margins, massive scale.

• Requires extensive infrastructure and distribution.

d) High Volume × High Price = Wealthrepreneur (The Goal)

• Selling high-priced products and doing it frequently.

• Yields the largest returns with the same or less effort.

• Example: $20,000/month retainers for high-ROI business services.

3. The Wealthrepreneur Mindset

The Wealthrepreneur approach begins with two mental shifts:

1. You already have value that wealthy people will pay for.

2. Higher prices create better clients—those more committed to results.

Golden’s story proves it:

• Started offering seminars at $3,000.

• Increased to $35,000 for the same content.

• Sold more at $35k than at $3k.

Why? Rich clients value transformation over transaction.

4. The 3 S’s of Selling to the Rich

Golden’s framework for high-ticket sales:

1) Solve Their Problems

Wealthy clients have challenges in:

• Finances: Tax strategies, investments, wealth preservation.

• Business: Marketing, systems, growth strategies.

• Family: Estate planning, trusts, education.

• Health/Fitness: Biohacking, personal training, nutrition.

If you can solve urgent, costly problems, you can charge premium rates.

2) Soothe Their Pain

Pain comes in three forms:

• Absent Pain – Something they want but don’t have (e.g., better health, higher performance).

• Annoyance Pain – Tasks or inconveniences they want removed (e.g., travel planning, admin work).

• Anticipated Pain – Problems they want to avoid in the future (e.g., financial loss, declining health).

Wealthy clients will pay handsomely to eliminate these pains quickly.

3) Supply Their Pleasure

Affluent buyers also purchase based on desire and dreams:

• Luxury experiences.

• Exclusive products.

• Skills or knowledge that bring future benefits.

If you can help them achieve their “One Day” goals, they’ll gladly pay for the journey.

5. How to Position Yourself for High-Ticket Clients

• Upgrade your environment: Spend time where wealthy people are—networking events, industry conferences, private communities.

• Offer transformation, not just information: Promise (and deliver) measurable, high-value results.

• Price with confidence: Start higher than you think, then test and raise.

• Think from the market’s perspective: Understand their fears, desires, and goals.

6. The Danger of Staying the Same

Golden emphasizes: “If you’re not getting richer, you’re getting poorer.”

• Inflation erodes static income.

• Entropy (natural decline) affects every area of life—without intentional growth, you lose ground.

• Comfort zones lead to financial decline.

Wealth requires intentional effort and continuous scaling.

7. Practical Examples of Selling to the Rich

• A marketing consultant charges $20k/month to law firms—because each client they bring in is worth $7k+ to the firm.

• A fitness coach charges $50k/year for custom nutrition and accountability—wealthy clients follow through because they’ve invested heavily.

• An estate lawyer charges $13k for a trust—protecting millions in assets for their clients.

8. Your Next Steps

To become a Wealthrepreneur:

1. Decide to sell to affluent clients.

2. Identify a high-value problem you can solve.

3. Craft a premium offer that delivers transformation.

4. Get in the rooms where wealthy decision-makers are.

5. Raise your prices until you attract committed, qualified buyers.

Final Thoughts

Wealth is not an accident—it’s a decision and a strategy.
Selling high-value solutions to high-income clients is the fastest path to building lasting wealth.

Stop chasing low-ticket buyers. Start positioning yourself as the go-to solution provider for affluent clients who:

• Want results.

• Will pay for speed and certainty.

• Value transformation over cost.

The bottom line: Sell less, earn more, change lives—and yours will change too.